"Getting" Twitter

When I first heard about Twitter.com, it was through a co-worker in the computer games industry. He didn't get Twitter and he described it to me in a way that made it sound like a crack pipe for narcissistic ADD sufferers. It was only recently, during emergency relief efforts for the Haiti and Chile earthquakes that I even gave Twitter a second thought. Turns out Twitter was very useful as a communication tool of last resort for hundreds of thousands of people during those crises.

I'm currently attending South by Southwest Interactive, a conference that features the latest information about all the cool technology that makes Web 2.0 happen. (Facebook, Farmville, Twitter, etc) I arrived here without a Twitter account set up and with a very basic (read: non-"smart") mobile phone. It was a riot. Whenever I introduced myself to someone, they either wanted my Twitter ID or they wanted me to use a smartphone to scan their badge barcode to get their info. I felt like an armless man at a canoe-rowing party. It certainly didn't help that I decided to come just two weeks ago and didn't print up any personal business cards. Yes kids, it turns out that spontaneity can have its drawbacks.

But being immersed in this conference and it's amazing sea of digitally connected people had a very positive effect on me. I came to understand that Twitter's model of following others and very short update messages really does enable something positive. It allows the rapid creation and destruction of networks of helpful acquaintances who have the information you are interested in right now. It helps break people out of the dreadful fright they have about "tooting your own horn." As the wise advice goes - if you don't toot your horn, who is going to toot it?

So Twitter isn't about narcissism in a negative sense. I've come to see that it is a useful platform to allow natural leaders in various areas to emerge organically, based on their insight into topics that matter in any given context. It basically allows instantly formed chat rooms around topics that suddenly become relevant. The readers and other contributors to the topics can get to know very quickly who is and who is not relevant with regard to the topic and can choose to follow those who distinguish themselves. Since we all are more conversant on some topics than others, it is a true democratization of information - each of us can contribute to the benefit of all of us, based on the topics that matter to any of us.

I hope you will go to twitter.com and give it a try. Create a free account, upload a profile photo, and let it's introductory screen try to locate your other friends (based on your email contacts). Then start "tweeting". Go one step further in the setup screens and turn on the ability to send updates from your mobile phone. It's really easy and it allows you to "get the word out" to the people who matter to you very very easily. (even if you have an old phone that only sends text messages - btw, standard text fees apply of course) Open your mind to the possibilities, and you'll be surprised at the benefits you gain, both socially and personally.